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You might be surprised to know that the founder behind a feminine care product is actually a male. A single father, our founder could sympathize with the frustrations his daughter faced during her monthly period. Common issues were skin outbreaks and sensitivities due to chemical reactions from the various napkins she was using. With the ideals of addressing these and alleviating not just the daughter’s pain, but women all around who are facing the same issues, our founder seeks to create a product that understands what women wants, one that provides comfort, using innovative technology that focuses on feminine comfort and health. That’s how ADORE だいすき was born.

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